We’ll cut straight to the chase – here at Watch Winders Int, we’re unanimously stunned by this new ‘Gyrowinder’ from Döttling. In the past, this German manufacturer has specialised in high-end safe/winder combos and they’ve also partnered with various companies to produce incredible pieces such as the Morphosis (with Hublot). All their productions are firmly placed in the ‘ultra-affluent’ space and this new example is no different; at $15,000 USD this is not meant for your no-date Submariner. Yet unlike their previous productions, this is not a security focused winder; it’s pure style.
Read on after the break for more.
The winder itself holds a single watch in the center of four concentric steel rings. The outer-ring is fixed to the base unit and gives the structure for the other three rings to then move across multiple axis’s, essentially adding a third dimension to a regular winder. Arranged along the front are six counter-weights which can be used to balance differently weighted watches, and beside them are two LED spotlights arranged like Hollywood search lights. These work equally well on the minimalist silver version, as well as the steam-punk brass and steel model.
The gasp-inducing price-tag means that this new release is causing various luxury review sites and watch forums to use similar language when describing it – ostentatious, opulent, overkill. And, in fairness, it probably is all these things. It’s certainly out of the budget of your average watch winder consumer, but that clearly isn’t the target market. As the 4 month waiting time attests to, these are made to order and aren’t stacked up already in a warehouse waiting for your call. The demand at this niche end of the industry is extremely limited and extremely discerning.
Fortunately, discerning clientele is something that Döttling is already experienced with and understands very well. That’s one of the reasons this piece is so meticulously crafted. Pleasingly, there’s very little in the way of gauche metals or unnecessary precious stones – as one review put it, this is an ‘exercise in technical excess’. The luxury here is really in the design and function of the 360° gyroscope. Döttling’s corporate sales pitch suggests it was inspired by both sea-faring instruments of yore as well as NASA’s zero-gravity trainer; but the more direct comparison we saw was to a tourbillon. Both are displays of technical prowess, both have debatable benefits for a watch, and both are absolutely captivating (…not to mention pricey).
This may just be the single most expensive and impressive desk-toy available.